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Kathleen Vohs

Land O' Lakes Professor of Excellence in Marketing, Carlson School of Management, University of Minnesota

Dr. Kathleen D. Vohs is professor and the Land O’ Lakes Professor of Excellence in Marketing at the Carlson School of Management of the University of Minnesota. She holds a McKnight Presidential Fellowship. Vohs earned her Ph.D. in psychological and brain sciences at Dartmouth College in 2000 where she won the Hannah T. Croasdale Graduate Study Award. She held post-doctoral positions at both Case Western Reserve University and the University of Utah, and was on the faculty of the University of British Columbia. At UBC, she was awarded the Canada Research Chair in Marketing Science and Consumer Psychology. At the University of Minnesota, Vohs was named a McKnight Land-Grant Professor and given a McKnight Presidential Fellowship, which are the most significant and competitive university-wide awards available to junior and midlevel faculty members. Vohs also won a MENSA Award for Research in Excellence (with Schmeichel and Baumeister), a SAGE Young Scholars Award, and an Early Career Award from the Society of Self and Identity. She has published more than 150 scholarly articles, co-edited 8 books, and has 117 unique co-authors to whom she is immensely grateful.

Q> Please discuss the interesting findings from your research

Dr Vohs > My research focuses on four areas of study. a) self-control as a limited resource. b) the psychology of money. c) sexuality. and d) free will. Mainly, my research is concerned with the psychological effects of being reminded of money, self-regulation, particularly in regards to impulsive spending and eating, making choices, the fear and feeling of being duped, and self-escape behaviors.

Q > What do you think are important issues in Judgment and Decision Making (JDM)?  

Dr Vohs> JDM needs to get interpersonal. The social aspects of evaluating, choice, post-decision assessments, and so on are essential but overlooked in JDM research.

Q>  What would be your message to invite the younger minds to decision sciences?

Dr Vohs> Decision science is almost unparalleled in that its topics are both theoretically important and practically significant. Think of the very simple question, how do people make choices? Answers to that have a host of implications about how the mind works and what choices people will make, when, with what consequences.

(As interviewed by Sumitava Mukherjee in July 2013)